[Part of the Bermuda Tourism Authority’s ‘Tourism Forward’ series] The irrefutable growth in young visitors this year is not an accident. It’s deliberate. It’s traceable to a fresher, more vibrant brand launched in January and the integrated marketing strategy that is delivering new brand messages to the marketplace. The Bermuda Tourism Authority’s [BTA] #BermudaSummerFridays campaign is a prime example. This past year the promotion introduced east coast metropolitans to the idea of escaping off to Bermuda on a Friday while their co-workers [...] |
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‘Tourism Forward’: Growth In Younger Visitors
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